A screenshot taken just after we reached 10,000 riders
The latest site from Purpose is a game called I Ride For Livestrong. The game was created to draw new supporters to the Livestrong Foundation. The game is simple; users can either join the ride or cheer for a rider. Riders advance in the race by acquiring cheers. We reached our goal of 10,000 riders in well under the goal of 48 hours. As of this post, we have 17,000 riders and nearly 90,000 cheers. Well done everyone!
The New York Times covered the launch on Media Decoder. PSFK also wrote about it.